43
Figure 3.9: Infographic Design Process Type 3: Informative
Stage 1 Audience Research – The designer first researched on the audience in order to gain
insight on the receiver of themessage being communicated.
Stage 2 Acquiring Data – The designer either was providedwith a set of data or he or she
researched and collected his or her own data to be used in the design.
Gate 1 Data Validation – The designer must make sure that the correctness of the data was
retained after the data went through visualization process.
Stage 3 Apply Design Concept- After the data was validated, the designer applied design
principles to represent the data visually.
Gate 2 Design Testing at 50% - The usage of the design element was tested.
Gate 3 Communication Testing at 50% - The designer must test how the audience received the
message being delivered.
Stage 4 Finalized Design - The designer completed the final version of the design
Gate 4 Audience Evaluation – Both the aesthetics and themessage of the designwas evaluated
by the audience.
Themixture of data visualization and storytelling, informative type of infographic aremostly
done by the designer for the purpose of communicating to the general public. It aimed to be
both visually pleasing and also explain in text and in detail in order to inform. The design of the
visual elements goes along with the information. Unlike data visualization infographic, the
designer has complete control over the look of the design.
