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3.2.14 Part III Motion Infographic Design Process
After analyzing the infographic andmotion graphic design processes, the researcher combined
them by carefully identifying each processmost important steps. For the infographic, there are
data validation and communication testing, which directly influenced the communication of
complicate information. Motion infographic design process does not require to have a detailed
design brief, whichwould have includedmarketing analysis and target market identification. Due
to the online social media being themain distribution point for motion infographic, themovies’
target audiencewill be consistent.
Figure 3.12: Motion Infographic Design Process (First Draft)
3.2.15 Pre-Production
The pre-production of motion infographic includes all the planning that must be completed
before the production stage. The acquisition of data and the validation are very important as
they were in infographic design process. From the case study, several motion infographics like
those tested for accuracy by viewers were then distributed on social media. Movies like the
Story of Stuff (2008) were ridiculed in the comment under the video clip for getting someminor
details wrong even if themistakes did not have any effect the overall message of themovie.
From the design expert interviewwithMr. Naewmalee (please see the details in Appendix A),
when the audiences tested at a late stage in the project, they show the lack of comprehension.
This causedMr. Naewmalee to have to go back and redo the entire project from the beginning
becausewhen it comes to complex problem, communication is themost important thing.
Unlike printed infographic, once the project proceeds into the production, it can be very
difficult to return to the pre-production step of the process, and the gate is there to remind the
designer to get all the data and composition in order before proceeding.
