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researcher analyzed the two processes that were developed from the first two parts and
constructed a motion infographic design process and used this new process to design a motion
infographic.
Because this research was conducted in Thailand, and most designers are native Thai speaker
who will be more comfortable speaking in Thai, and will be able to go into more detailed, the
interviews with the first two design experts were conducted in Thai. The person being
interviewed was aware of the researcher’s purpose prior to the interviewing, and the researcher
asked them to elaborate asmuch as they can.
3.2.3 Interview Concerns andObjective
The interview method used in this research is unstructured interview, most suitable for
qualitative research with the goal of developing an understanding of a particular subject. The
aim of unstructured interview is for the expert to feel comfortable and elaborate on their
answers in order to provide very personal insight on thematter being discussed. Before forming
interview questions, the researcher listed a set of concerns in a form of question and interview
objective.
How do I demonstrate that my selection of design expert is qualified?
How do I make sure the experts answer in asmuch detail as possible?
How can I make sure the interview questions do not lead to the answers I want?
How can I make the expert comfortable?
How can I rationalizemy interview questions?
How can I form design process from the answers tomy questions?
3.2.4 Addressing the Concerns
The researcher selected three local designers in Thailand as experts in order to gain insight into
the working of average designers that do not have access to expensive resources and
technology. These experts havemore than three years’ experience working in the field and are
specialized in the branch of design selected for interview. Mr. Nattanan Naewmalee, a lecturer
at Assumption University, has worked extensively with infographic and researched on the issues
during his study at University of the Arts London Central Saint Martin, United Kingdom. Mr.
Jiraroj Sangsuwanwaw worked exclusively with motion graphic for more than three years. Mr.
Vorathit Kruavanichkit, a senior partner at Farmgroup Co., Ltd. and a former lecturer on
typography and book design at Assumption University, consistently advocates the importance of
background research when handling big project in his lectures. Before forming the interview
