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view towards water is. So, I read. I talked to them, and I spent about 15,000 baht on
Architecture books.”When askedwhy he thinks this type of research is important andworth the
effort, Mr. Kruavanichkit explained, “It is just my feeling; I hate it when talking to (clients) and
cannot continue the conversation about the subject, so I had to understand, so I canmake
them trust me.” He talked about how this process (project-specific context research) occurred
even before the first meeting with the client. “Right after I get a call from them, I startedmy
research”
3.2.22Motion Infographic Design Process for Complex Problems
The addition to the final process for motion infographic in this research deals a lot with the
activity that occurred before the start of the pre-production process which is project-specific
context research. The researcher discovered that even with the subject-matter experts’
guidance, the designer will still be the one picking and choosing which part of the data best
suits for the design work. Despite data acquisition, user comprehension, and data validation
being very important to make an infographic, motion or otherwise, that communicate
effectively, the subject-matter expert or even the audience must not have too much control
over how the graphic designer will communicate themessage visually.
Figure 3.14: Motion Infographic Design Process for Complex Problem
Project-specific context research appears throughout the entire design process. The first time is
before the beginning of the project. As taken from the design expert interview with Mr.
Kruavanichkit, knowing about the subject prior to the initial meeting allows the designer to ask
more questions and have a more meaningful conversation during a meeting with the clients,
which can lead to a better design. The researcher put project-specific context research again
before the pre-visualization. This step of the process is where the designer decides on the
scene composition, so a research study into project-specific context is necessary in order to
