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Stage 1 Audience Research – The designer first researched the audience in order to gain insight
on the receiver of themessage being communicated.
Stage 2 Acquiring Data – The designer either was providedwith a set of data or he or she
researched and collected his or her own data to be used in the design.
Stage 3 Script Writing – The designer wrote a script of the narrative.
Stage 4 Illustration and Execution – The designer illustrated the design based on the script.
Gate 1 Communication Testing at 50% - The designer tested how the audience received the
message being delivered.
Stage 5 Finalized Design - The designer completed the final version of the design.
Narrative type infographic clarify complex information by telling a story and rearrange the
information in a linear order. Several illustrations that show how to do something with step by
step procedure are also considered to be narrative type infographics. Themost important
addition is script writing with less emphasis on any graph or numeric data.
Figure 3.8: Hand-washing Poster by Panasit Chaiyanan (Narrative Type)
For the narrative type the researcher utilized the infographic design process to design a poster
for global hand-washing day as shown in Figure 3.8. The graphic is still very informative but
there is really no data visualization other than placing the 5 times onemust wash hands on
each of the finger. The focus is on the understanding and the texts aremade easy to read. It is
more about the rearrangement of texts rather than visualizing data.
