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questions, the researcher researched books on interview for qualitative research, including
“Interviews, an Introduction to Qualitative Research Interviewing” (Kvale 1996). The primary
concern was to avoid leading interview questions and ask the experts in the way that have
them give answer as detailed as possible. The researcher decided to resolve this issue by
conducting a test interview with a designer colleague just to see how some of the possible
response that can occur during the interview.
3.2.5 Test Interview
The researcher conducted test interview with a recently graduated designer who has done his
undergraduate thesis under the theme of infographic. After the interview, the researcher
decided to list some of the problems that plagued the test interview in order to have better
prepared questions for the real interview. The test interview questions were as follow:
Why did you choose infographic to communicate themessage?
How do you research before youwork on the project?
Please describe the last infographic you haveworked on.
What is themost important part of designing an infographic project?
What were some of the steps you took before designing?
If you can revisit your old project, howwould have designed it differently?
How can I form design process from the answers tomy questions?
Problem 1) the interviewee answered with “I do not know” for many of the questions. The
researcher came to a conclusion that the questions assumed toomuch about the interviewee’s
knowledge. The questions that resulted in an “I do not know” answer were too direct, whereas
most of them aimed at providing the researcher the direct link toward the creation of
infographic design process.
Problem 2) the interviewee failed to recall some information that the researcher knew that the
interviewee knew. The researcher initially believed asking the “why” question was the most
effective way to get the most detailed answer. However, it had an adverse effect and put the
interviewee on the spot, which caused him to have a hard time recalling the information.
