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Figure 3.4:
Infographic Design Process Based on Researcher’s Experience
The design process based on a pre-literature review assumption took a form that is similar to
other type of graphic design process. The process begins withmarketing research and analysis,
in order to determine themarket and audience that will lead to amore focused attempt at
generating a design concept. Several concepts will be considered, onewill be chosen through
concept testing process. The chosen concept will then be executed. After developing to the
point where the designer feel the project is 50% half way, therewill be another evaluation
taking place before finalization.
3.2.9 Infographic Expert Interview
The researcher interviewed a design expert, Mr. Nattanan Naewmalee. Mr. Naewmalee is a full
time lecturer at Assumption University. He studiedMA Communication Design at University of
the Arts London Central Saint Martin. His work has exhibited internationally and dealt mostly
with infographic. His latest work is about symbols aiding sign language for the deaf.
The few significant parts of the interview arewhenMr. Naewmalee talked about the importance
of audience comprehension testing when dealing with communicating large amount of
information, and also pre-design testing (for both the audience and data acquisition). “I was very
far along into thework (hand signal diagram for the deaf) and therewas a breaking period”, said
Mr. Naewmalee. “So, I have some people look at my works and they cannot understand it. So I
have to go back to the beginning. And thesewere not deaf guys, but they could not understand
thework.”When asked about the differences between successful infographic and unsuccessful
one, Mr. Naewmalee said, “I look at thework’s ability to communicate itsmessage. I see so
