49
3.2.18 Practice-Led Research
After the researcher finished constructingmotion infographic design process, the question
became: what are the differences between amotion infographic design process that deals with
complex problems and the one that does not, assuming that not all motion infographics
communicate for complex problems? The researcher then conducted a practice-led research.
There are three basic steps of practice-led research. First, the researcher defined his role as a
practitioner, in this case, amotion infographic designer. The researcher will then experiment
during the process, whichmeans taking risk and going through trial and error process. The
researcher will then reflect upon his practice and reach a conclusion. (Webb 2008)
3.2.19Working with Subject-matter Experts
The researcher preformed practice-led research by utilizing hismotion infographic design
process in a complex problem. The researcher met the representatives from Greenpeace South
East Asia, Ms. Weerakan Kengkaj andMs. Chariya Senpong. After several discussions, the
researcher took on the project explaining the concept of energy revolution. The researcher
applied several visual rhetoric and graphic design techniques, such as visual metaphors,
representing addiction to dirty energy with needle, and duo visual form technique, which
combined the image of a horrified human face on the body of oil-covered fish. Color theories
are also applied, with scenes showing dirty energy has a warm tonewhile the scene that shows
the six steps to bring about changes hasmore cooler tone. The full detailed reflectionwriting of
the entire practice-led research is in Chapter 4, Result and Analysis.
Figure 3.13: Applied Design Principles toMotion Infographic
