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3.2 ภาพรวมของวิ
ธี
การวิ
จั
ย (ภาษาอั
งกฤษ)
3.2.1Methodological Triangulation Research
This research is in a form of methodological triangulation research. It combines three methods
in order to come up with the most conclusive result. The researcher started out wanting to
perform practice-led research. However, before he could assume the role of a design
practitioner and reflect on his practice of designing motion infographic for complex problems in
academic writing, sufficient amount of knowledge on the subject must be gained. Other two
forms of research, case study research, and expert interview research were performed in order
to lay proper foundation for the practice-led research.
3.2.2 Expert Interview
Due to motion infographic being a combination of infographic and motion graphic, the
researcher divided the analysis of motion infographic into three parts. Using expert interview
method, in part one, the researcher attempted to understand infographic and its usage as a tool
to help understand complicated information for specific target audience, and a very thorough
investigation of infographic, its relationship to the rest of other design methods, origin,
principles, and usage throughout history were conducted. The researcher then investigated how
each of the design elements such as the forms follow function, space, line, color, shape, and
textures was affected when the goal was to communicate large amount of information. An
interview with a local professional graphic designer who has worked on and continues to work
with infographic was compared to the researcher’s own experience and details found in
literatures on infographic. After gathering sufficient amount of information, an infographic design
process was constructed; the researcher then utilized the infographic design process in his own
design work in order to develop further understanding. The first part ended with the evaluation
of the design outcome along with design process that was constructed based on the research.
In part two, the researcher performed another expert interview research while investigating
motion graphic and how, through its surge in popularity with help of online social media to
enhance exposure. The researcher then investigated how each of the film making elements
such as image, time, motion, sound, lighting, sequencing (also called editing), and composition
was usedwhen graphical elements were involved. An interviewwith a local professional motion
graphic designer who has worked on and continues towork in the field of motion graphic design
was compared to the researcher’s own experience and details found in a book on motion
graphic. After gathering the information, a “Motion Graphic Design Process” was formed. The
researcher utilized themotion graphic design process on his own design work. In part three, the
