Microsoft Word - Definite Kraseung - page 41

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3.2.6 Revised Approach
The researcher revised the questions in order tominimize the possibility of getting “I do not
know” answers. He did so by asking the question that let the design expert “educate” the
interviewer, meaning that even if the design expert does not know, he or shewill attempt to
answer by pointing to examples he heard, or based his answer on an educated guess. This
method let the design experts feel comfortable being the onewith the knowledge. The
researcher also revised the question that askedwhy. Although this seemed like a perfect way to
ask the interviewee to elaborate his or her answer, asking whymay put toomuch pressure on
the design expert. Instead, the researcher encouraged the design experts to tell stories that led
to his or her answer.
3.2.7 Forming InterviewQuestions
After consulting with the advisors to revise the test interviews question, the final interview
questions were constructed. Each question has specific purposewithmore chance to ask follow
up question at the interview place.
Q1 Please tell mewhat are some of your past experiencedworking with infographic/motion
graphic.
Q2 Please giveme an example of some of the infographic/motion graphic project you have
worked on in the professional field.
The first two questions were designed to introduce the interview subject as someonewho is
capable of answering questions about Infographic/ Motion Graphic.
Q3Why do you focusmainly on infographic (or motion graphic) in your professional practice?
And inwhat way do you think infographic (or motion graphic) is different than other types of
design?
Q4 Please explain tome the process youwent throughwhen youwork on an
infographic/motion graphic project, such as what is the starting point, andwhere do you say
that this project is finally complete?
Q4.5What is the normal amount of time for an average infographic/motion graphic project?
Question three and question four were designed to give the chance for the expert to define
Infographic/motion graphic in his or her own term.
The researcher hoped that the design
experts’ answers will touch upon some of the parts that help the researcher design
infographic/motion graphic design process. The question about the amount of timewas placed
there in order to understand the length for each process. Although the interviewee suspect of
the answer “it depends on the project”, the questionwas asked anyway just in case.
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