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3.2.20 Project-specific Context Research
After assuming the role of a designer and completedmotion infographic design by utilizing
motion infographic design process, the researcher identified the step in the process that help
communicate complex problem. The researcher called this part of the process: “project-specific
context research”. He believes that this research has always been an unofficial part of the
design process ever since the inception of graphic design in the form of background research. It
was also groupedwith other types of pre-process research such as: marketing research,
audience research, design research, and user research. Project-specific context research is very
different from those researches inmany ways. Project-specific context research is about
researching asmuch as possible in order to understand the context of the project without the
aid of subject-matter expert. The research can also be taken place throughout the entire design
process, not just in the beginning. The researcher believes that this step of the process is
especially important when it comes to infographics that deal with large volume of information,
and it enabled the designers working on the project to communicate the information in amore
creativeway.
3.2.21 Project-specific Context Research Interviewwith Design Experts
Even though the concept of project-specific context research is what the researcher has
created, designers have been performing this part of the process for a very long time. The
researcher recalled a college professor, Mr. Vorathit Kruavanichkit, who once talked about the
importance of background-research designers should do beforemeeting with client. In order to
enhance the legitimacy of his finding, the researcher performed a third design expert interview
withMr. Kruavanichkit, who is the creator, founder, senior partner, and art director of Farmgroup
Co., Ltd Thailand. This interview is less formal than the previous interviews andwas conduct
through a chat feature from a social networking site, Facebook. The researcher had askedMr.
Kruavanichkit for his permission to record this interview. This transcript of the interview has
been edited. Omitted content includes thementioning of clients’ name and project along with
parts that are not related to dowith the research. This interviewwas conducted in English. The
full transcript of the interview is in Appendix C.
Mr. Kruavanichkit gave some examples of the project where he had performed project-specific
context research, “whenever I do an installation project outside of Bangkok, I would go (to the
location) for a week or so, to talk to the locals, visit their museum, eat their food, buy their
products, take thousands of photos, record videos, and interview old and young people. Now
we areworking on a project for (a client) about water, we also have to understandwhat their
