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3.2.16 Production
From examining the existing works, there are very fewmotion infographic that used live action
footage, the exception being the Story of Stuff (2008) and the Power of Ten (although the
Power of Ten are still photographs). Thismeans that most of the animation of the graphic
element will occur during the post-production. This is a good thing because the designer can
easily go back to production process if the post-production part ran into a problem, or if the
designer suddenly gets a new idea. There is a production part that the designer has to pay
attention to and that is the audio. Jonathan Barnbrook stated in his seminar at Chulalongkorn
University (2011), music is themost important part of an animatedmotion graphic because the
elements are usually animated to the audio queue. According to the design expert interview
withMr. Sangsuwanwaw (please see the details in Appendix B), there can be stand-inmusic that
can be used before amore appropriatemusic is later found.
3.2.17 Post Production
The post-production part covers offline editing, communication testing, audience evaluation,
and finalized design. Post-production is also the part where visual effects are added. Some
existingmotion graphic works have clean and simple design throughout such as Ensuring the
Future of Food (2008) and The Story of Stuff (2008), while others go over the topwith special
effects like Stuxnet (2011). The result from expert interviewwithMr. Sangsuwanwaw shows the
attractiveness of thework is essential to all motion graphic (Appendix B). While this research did
not measure attractiveness, one reason for motion infographic getting distributed by viewers is
because of itsmotion graphic techniques, which usually involve editing style and visual effect.
For audience evaluation, it cannot be tested to a certainty whether or not themoviewill be
well received, but the gatewill serve to check that there is nothing that is severely wrong or
off-putting about themovie, which the audience can help provide input. From practice-led
research, the audience evaluationwas that although it was impressive and the testers were able
to recall their favorite scenes, they felt it was too dull without any visual effect peak. Dr.
Scagnetti also commented that while the complex problems were explained in the researcher’s
work, therewas neither urgency nor action that themoviewants to stimulate afterward (like a
phone number you can call to ask for more information).
