45
production processes are alike, especially with the audio recording process. Some animators
especially big production studios would require a person to do a voicework before animating,
so voice acting would occur in the pre-production instead of during production or post
production. Some project requires narration before the ending. Some editingmatches the
sound, so the audio part has to be completed before the editing part, etc. After the literature
review, the researcher has revised his own initial view of Motion Graphic Design Process. His
assumptionmatched far better here than for the infographic design process. The difference is
more detailed information in regard towriting storyboard.
3.2.12Motion Graphic Design Expert Interview
The researcher interviewedMr. Jiraroj Sangsuwanwaw. Mr. Sangsuwanwawwas a full time
motion graphic designer for Farmgroup Co., Ltd. He has donemore than three dozenmotion
graphic commercial works, according to his portfolio. He has done numerous animations as well.
The researcher has identified some valuable key point from the interview. The design expert
talked about his experience, and highlighted the parts that makemotion graphic design different
from any other type of design.
“For me, I want to do something that draws people’s attention
tomy work. I alsowant to tell a story that is fun and help people understand things better.”
Mr. Sangsuwanwaw identified a unique part of themotion graphic design process and some of
themost difficult part of the process, “Most of the problems I facedwere back in the beginning
when I did not have a lot of experienceworking. Themost common problems I facedwas
drafting a storyboard and then in the end I was not able tomakewhat was drawn in it a reality.
After a while the problems is gone because I start to knowmy own strength andwhat I can do.
Now themost problems come from the equipment, especially the computer which is highly
undependable. I’m sure everybody is having this problem.”Mr. Sangsuwanwaw pointed out
what make a goodmotion graphic design, “I think a goodmotion graphic has to be able to
attract people. I think that works that communicate goodmessage but fail to attract people to
come andwatch them is not successful.” From the interview, it is clear that from a view of a
professional motion graphic designer that attractiveness is the key, in contrast with infographics
where the key is themanagement of information.
