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Figure 2.13 Still from
Roosu Flood
(2011)
2.2.9.9 Roosu Flood (2011)
The 2011 flooding of Thailand presented a complex problem for Thai people all over the
country. The water was held off in the north for months, causing the water level in some
regions to rise higher than two stories. If the water was released too soon or too fast,
Bangkok, the country’s capital city central to all communication and government offices was
devastated. Therewere toomany concerns that camewith thewater, and none of them can
be separated from another, from the power outage to the lack of food and the hardship in
transportation, and most damaging, the people’s anxiety due to lack of understanding and
contradicting information from the media. Adding to the complex problem, the people in
charge of the city of Bangkok and Thailand’s prime minister belonged to two different
political parties, making politic part of the discussion. Roosu Flood (2011) was a motion
infographic designed very quickly by Chulalongkorn University students in order to help
communicate the complex problem to the public. The video aimed to explain the situation,
and help ease the people’s anxiety by giving them options on how to handle the coming of
water. The series stayed clear of politics and it was instantly popular in Thailand. This
showed how fast and easymotion infographic can be constructed to help inform the people
within a short period of time.
