Microsoft Word - Definite Kraseung - page 29

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2.2.9.5 Crisis of Credit: Visualized (2009)
Another graduate thesis project, Jonathan Jarvis’s Crisis of Credit (2009) is a prime example of
motion infographic utilizing the fullest power of social media. His motion infographic appear
at the height of financial crisis while the viewing and sharing of his movie show the possible
reach of the new communication tool. While not at all well designed in terms of
communicating complex information, many viewers including the researcher are willing to re-
watch the movie over and over again because the subject matter is very relevant to their
interest and theway it is represented is very attractive.
Figure 2.10: Still from
Ensuring Future of Food
(2008)
2.2.9.6 Japanese Infographic: Ensuring Future of Food (2008)
Sponsored by the Japanese Government, Ensuring Future of Food (2008) is a very simple
animation that illustrates not only the problems of Japan food crisis, but also how to solve
it. The animation has become very famous among onlinemotion graphic community despite
being in Japanese and the subject matter concerning only Japanese citizens. Themovie uses
consistent animation style in order to highlight some of the complex issues in Japan
regarding food consumption. Despite covering numerous topics which include the amount of
food imported from the west, the problems of Japanese citizens changing their food habits,
danger of obesity, and the loss in farming population, themoviemoves at a very casual pace
and explains each part one by one. The complex problems along with their many solutions
are delivered in such a very clear and smooth way that the movie is one of the best
examples of how motion infographic can effectively deliver large volume of information
within a very short period of time in a very easy to understandway.
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