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4.2 การนํ
าเอากระบวนการออกแบบมาใช้
(ภาษาอั
งกฤษ)
This research triangulated three different methods: case study, expert interview, and practice-
led research. The order of themethods is arranged in the order performed by the researcher,
with the solution of each objective resulting in that the researcher being able to explore the
next step in the research. For the result and analysis portion of this research, each research
questionwill be answeredwith the support from each type of the researchmethod.
4.2.1 Length of Motion Infographic Project
The researcher concluded that the average length of time of a typical motion infographic design
project is between 4-6months. From case study research, according to Annie Leonard, the
research that went into the Story of Stuff (2008) took ten years, while the actual production
time of themovie itself is not known. For Crisis of Credit (2009), its creator Jonathan Jarvis
began his research in the summer of 2008 and the videowas first published in February 2009
(Jarvis 2009), whichmeans the entire project took around 6-9months. Roosu Floodmotion
infographic project was published on YouTube October 25, 2011, in order to response to the
flood crisis. Due to a large number of volunteers (more than 50), later episodes of Roosu Flood
were developed in less than one and a half day (WhoMagazine, 2012). The researcher believed
that because the flooding crisis was very immediate, therewere demands for the episodes of
Roosu Flood to be released very quickly. With very simple character design and choices of color
(the characters are orange and the background are painted in gray and blue) several people can
work on the same project without losing any visual consistency. From expert interview research,
Mr. Sangsuwanwaw stated that the length of amotion graphic project depends on the demand
of the client, but on average, it would be around 1-2months (Appendix B). For motion
infographic, the researcher surmised that the production time should not be different but with
additional time for a lot of research, for which he added 3-4months (Axel Rudolph’s did
research for hismotion infographic Knowledge for 3months), this resulted in the average time
for motion infographic to be 4-6months. From the practice-led research, the researcher took 6
months to designmotion infographic on Energy Revolution for Greenpeace, with the first 4
months doing research and trial and error, and the last twomonths are about designing and
constructing themotion infographic.
