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personality (Treerattanaphan 2002). Moving designs are not limited to television and movie,
with the advancement of interactive media such as websites, digital kiosks, and videogames,
have design elements moving have been enhanced in accordance to user’s interaction.
According to Methodology for Uncovering Motion Affordance in Interactive Media (2002), a
research on interaction by Dr. Chujit Treerattanaphan, certain types of motion clearly affect
the viewer’s mood and behavior. Some of the conclusions of her research include how
viewers perceived an object transformed is more stimulating than objects transposed
(Treerattanaphan 2002).
In film and television, graphic design inmotion comes in a form of animated title sequences,
a type of motion graphic where the text and other graphic elements get animated. Saul Bass,
a graphic designer responsible for several memorable and classic corporate identities
including Bell Atlantic, United Airlines, and AT&T, is a pioneer inmovie title sequence design.
His most famous works are the ones done for Hitchcock films such as opening title sequence
to Vertigo, Psycho, and North by Northwest. In a way, all modern opening title sequences
that tries to communicate the theme of a film can be seen as a result of pioneering opening
title sequence by Saul Bass.
2.2.7Motion Graphic
Motion graphic is a type of animated movie most commonly found in a form of movie title
sequences, music videos, and commercials. It is different from a cartoon in that the graphic
design elements such as line, shape, and texts are what being animated instead of a cartoon
character. From examining most popular existing works, the length of motion graphic is
between three minutes to twenty minutes long, mean that while no full length feature film
are ever considered to be motion graphic (only part of the title). Another attribute is that
motion graphic are commonly found and distributed through online social media sites while
very few production house refuse to let their work being uploaded onto YouTube and
Vimeo. There are some cases that purely animated and live action works are considered to
be motion graphic even though they contain very little or no moving graphic elements. This
is due to the fact that motion graphic are very closely associated with music videos,
commercials, and short films. Music videos that do not contain any moving graphic element,
like Daft Punk’s famous Around the World music video, widely considered to be a very
classic example of motion graphic. In fact, all music videos are able to be counted asmotion
graphics. Works that are made by programs commonly used by motion graphic designer like
Adobe After Effect, a program that allows animator to move vector and bitmap graphic,
