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2.2.9 Case Study
The review of existing works took the form of case study. The objective of the case study
was to learn from the existing works that can help the researcher perform practice-led
research. Because motion infographics do not have several theories behind them, most of
the theories that were applied here belong to infographic and film theories (for motion
component). There are nine cases, all contributed in showing the possibility of motion
infographic in its finished form and how they can be used as communication tools. The study
explored how each case presents complex problems, how the designers of these works can
handled the overwhelming information, and the degree in which they try to persuade the
audience to take side, change mind, or perform certain actions based on the social media
data, feedback, and observation of the researcher. The existing works selected are among
the first in the resurgence of motion infographic that come with the rise of online social
media, starting with the Story of Stuff (2008). All the works selected have exceededmillions
in number of viewership according to the data from the online streaming website.
Figure 2.5: Still from
the Power of Ten
by Charles Eams and Ray Eams (1968)
2.2.9.1 The Power of Ten (1968)
One of the early examples of Motion Infographic was the Power of Ten (1968), which
predates any online social media. The 1968 American documentary short film was written
and directed by a husband and wife couple, Charles Eames and Ray Eames. The film depicts
the relative scale of the Universe in factors of ten. The use of graphic element such as
outlined square and numbers to guide the viewer through the visual footage make it a
motion infographic. Themovie itself dates back to the reason for development of maps. But
thanks to the addition of motion, the scale comparison is easier and the viewer can
understand the differences in amuchmore dramatic way.
