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4.4 Greenpeace’s Feedback
The researcher, after completing the second drafts of Energy Revolutionmovie using themotion
infographic design process he constructed, brought it to Greenpeace South East Asia. Ms.
Kengkaj and Ms. Sengpong liked the movie enough to have a meeting discussing about it. The
feedback in general was very positive. Ms. Kengkaj wanted some minor details to be added.
First, shewished for the smart grid to demonstrate energy dependency, how a house can power
itself without having to depend on anything, not even wind arms. The researcher added an
additional scene that shows a home power itself without having to be connected to any other
source of energy generator. Once a very minimally designed smart grid diagram was
constructed, adding any additional elements to the gridwas very easy.
Figure 4.18: Requested Additional Scene from Greenpeace South East Asia
Another addition was an extra scene depicting conserving energy. Greenpeace stressed the
importance of telling the viewers to unplug their appliances because leaving appliances plugged
in also wastes a lot of energy. By already establishing a minimal style throughout the entire
movie, adding any scene is a matter of maintaining the minimalistic quality so that no scene
seems out of place.
It was very surprising to the researcher that by stripping down all the information to the barest,
the people at Greenpeace wanted to add only small minor parts, which were to elaborate a
little bit more on the smart grid, and show the importance of unplugging electrical appliances.
Ms. Kengkaj was surprised at how succinct the message was. The part that makes the
researcher’s Energy Revolution design successful in the eyes of the subject-matter experts at
