Microsoft Word - Definite Kraseung - page 66

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The researcher contacted Greenpeace South East Asia again to ask them about energy
revolution, and they provided several more documents on the issue. At that time the
researcher believe that data acquisition is not the job of the designer but that of the subject-
matter expert. Resulting from an interview with Mr. Nattanan Naewmalee (Appendix A), Mr.
Naewmalee suggested that subject-matter expert should be responsible for the clarification of
their own message. The last two documents the researcher received from Greenpeace boiled
down the concept of energy revolution into six basic steps. The researcher decided to do a
movie on these six steps by following the motion infographic design process he constructed.
After receiving the necessary data for the movie, the researcher tried to validate the data from
other sources. Because energy revolution is a very positive claim, there was no immediate
argument against it. After determining that the data given were appropriate, the researcher
started the production and produced the first draft.
Figure 4.11: First Draft of the Energy Revolution’s Six Steps
The concept of energy revolution as a whole is very complex. There are many parts of it as
there are several ways to handle different types of dirty energy. According to the literatures that
were provided to the researcher, oil, coal, and nuclear each have a set of unique problems and
solution. Oil and coal directly affect the environment and release substances that are harmful
to human health, while nuclear releases 0% CO2 gas but also produce non-disposable waste
and is very dangerous. The researcher’s initial strategy was to touch upon each problem very
briefly and go into detail only on the six steps that are essential to the energy revolution
concept.
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