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minimize amount of graphic element on a work in order to enhance quality to the work
depends on the amount of specialty knowledge he or she has, regarding the subject. Without
the clear understanding of the subject matter, the designer will become too dependent on the
subject-matter expert and existing graphic works, and he or she will have little control over the
look of the final design.
Figure 4.17: Panasit Chaiyanan’s Designed Visual for Energy Dependency
Project-specific context research served the most important part of the motion infographic
design process as it is the part that deals with the designing for complex problems. From case
study, Annie Leonard from The Story of Stuff researched the topic for 10 years before
completing the movie. Johnathan Jarvis spent half a year during research for Crisis of Credit,
while Axel Rudolph spent 3 months doing research for his movie Knowledge. Project-specific
context research should be done in the beginning before acquiring the data in order to know
what type of data to be acquired and which is to be used within the design. Project-specific
context research should also take place before pre-visualization in order to determine several
design decision that will affect how the work will be visualizing data. Lastly, project-specific
context research should take place before the start of the post-production. Evenmore so than
motion graphic, most motion infographic animations are done during post-production (the only
motion infographic from the case study that features moving live action actor is The Story of
the Stuff). Even though there would already be pre-visualization, which determines the
composition of the work, there can still be some additional scenes or elements that can aid the
attractiveness of the design. In practice-led research, when the researcher decided to add a
scene at the North Pole to the beginning of his work, he had to do a research on how camera
movement can capture the enormousness of icebergs and the vastness of the North Pole.
