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Greenpeace is the movie’s ability to link the concept of energy revolution to a personal and
relatable experience. The researcher felt this could not be done until the researcher in the role
of a designer understood the concept of energy revolution fully through project-specific context
research.
4.5 Analysis
Greenpeace South East Asia was very helpful and was very welcome of the researcher every
time he stopped by their office. One of the main problems that concerned the researcher was
how to talk about introducing the newway of communication. To do sowouldmean that there
is something wrong with the way Greenpeace is currently communicating, which is not
something an organization as big as Greenpeace would acknowledge. Also, the designer do not
have any tangible evidence to support the claim. When design service was offered for free, this
was also added to the problem. When the organizations have nothing at stake financially, they
are less than willing to act like a real stakeholder. Although designers would not normally look
for ways to make their project become more restrictive, the researcher felt that more stakes
could havemeant more input from Greenpeace. It was not until the researcher showed the first
draft of the motion infographic he designed for energy revolution where the representative at
Greenpeace started to take the work seriously and acknowledged that they wanted to use the
movie in the future. However, they were still busy with their existing schedule, and it was very
hard for an outsider to be more than someone they were helping with the school project. It is
from the researcher’s own observation that Greenpeace South East Asia is very careful of whom
they trust, and they screen all their volunteers. While the researcher wished for more integrated
cooperation, he felt that this is a typical client and designer relationship, especially when the
designer was the one who introduced the project and not the other way around (where client
seeks for the designer). The practice-led research was a helpful tool to finalize the motion
infographic design process for complex problems.
