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5.2 สรุ
ปข้
อความ (ภาษาอั
งกฤษ)
While infographic manages large volume of information and motion graphic attracts audience,
motion infographic, a combination of both type of design can help communicate complex
problems. It is ideal for motion infographic to communicate persuasively and convincingly.
Comprehension testing and audience evaluation in infographic design process are important
steps that can help increase the functionality of motion infographic design. Although the
design process resulted from this research contains all of the necessary steps and can act as
guidelines for designers and organizations that want to deliver their messages using this new
communication tool, it cannot ensure beautiful design. As was shown in Chapter 4, Result and
Analysis, several of the design theories applied to printed infographic still apply to motion
infographic, from chartjunk to small multiples. The motion infographic design process
constructed in this research highlights the important steps designers can take in order to
manage data through research and testing. The researcher concluded that the more time and
effort the designer put on the project-specific context research will result in the more insight
gained by the designer.
5.2.1 Possible Application
Motion infographic design process for complex problems should be used as a guideline for
designers who are interested in making motion infographic design. It emphasizes the
importance of research and testing that must go into the process when dealing with complex
problem. The non-profit organizations that want to use the new communication tool to
communicate will also be able to understand the process designers go through. Although very
few motion infographics were made for commercial application, more and more advance
technology products are being made. It is possible that in the future, motion infographic can
be used to communicate anything that is complex, such as infomercial for a new product and
managing public relations for a company after a disaster.
5.2.2 Future Research
The researcher felt that this research, DesignMotion Infographic for Complex Problems, can be
expanded further from three points: motion infographic, complex problems, and project-
specific context research in a design process. As of 2012, there are very few theories in the
academic community that were generated specifically for motion graphic and motion
infographic (this research mostly used infographic theories). More and more motion
infographics emerged in social media representing various non-profit organizations, educational
institutions, and government. While this research examined and mapped out the general
