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Project-specific Context Research Interview
Design Expert: Vorathit Kruavanichkit
Background: Mr. Vorathit Kruvanichkit is the creator, founder, senior partner, and art director of
Farmgroup Co., Ltd Thailand. Hewas a full time lecturer at Assumption University.
RESEARCHER: I’m doing a research on designer working with experts, andmy hypothesis is that
designer has to acquire extra knowledge other than simply relying on expert in order to design
effectively, because an expert’s job is to give asmuch information as possible, while designer
job is to simplify the information, which expert can't help. It’s designer's job to decidewhat
information to retain andwhich to cut out. What do you think?
MR. KRUVANICHKIT:
I think designer's job isn't always "simplifying" things,
sometime it is "amplifying", sometime it's explainmore clearly, or sometime it's just putting
things in order. We (are) required to learn about the subject we areworking on.
As you can see... older designers seems to bemore smart than younger, simply because they
have beenworking onmanymore projects, they gainmore extra knowledge about the subject,
clients, business than the younger ones.
RESEARCHER: Is there any guideline of how to gainmore knowledge about extra subject?
MR. KRUVANICHKIT:
But that is beside the point. According to your hypothesis, you're asking
whether designers should gain extra knowledge.
RESEARCHER: Well it's not quite hypothesis, it's a conclusion based on practice-based research.
MR. KRUVANICHKIT:
I usually ask the experts to guideme. I mean it's pretty obvious that if you
knowmore about the subject, you can do a better job - designing, presenting..etc
RESEARCHER: Have you ever have any problems with the experts?
MR. KRUVANICHKIT:
I onceworkedwith ______ for ________ , (and) they are some real experts.
We basically have _____ (experts) onMSN all the time. ask them questions.. etc they (the
information) are also super difficult tomanipulate. since ______ (experts) think they are the
smartest people..
RESEARCHER: but you ended up not putting all the information in right? And you have to
decide the visual that goes with information?
MR. KRUVANICHKIT:
Yes... that was tough
