88
RESEARCHER: Is there some guideline about howmuch researchmust the designer himself do?
Because experts have problems communicating, that's why they come to us. Andwhen they
came, they never want any information taken out; they want all of them in.
MR. KRUVANICHKIT:
It's yes and no..in some projects, designer have to play a part in creating
the "content".. In some projects, we are not. We just receive the content and do the best we
canwith it. You go to experts for information that youwant.. So thismeans that you've
already picked out the info. They have to understand the concept of information graphic first.
It's not just graphs and tables. We are converting technical statistical info into something
(easier) for mass audience.
RESEARCHER: Can you giveme an example of when you had to do ridiculous amount of extra
research?
MR. KRUVANICHKIT:
Ahhh..May be not in terms of reading or paper research, but when I do an
installation project outside of Bangkok, I would go (to the location) for aweek or so, to talk to
locals, visit their museum, eat their food, buy their products, take thousands of photos, record
videos, and interview old and young people. Nowwe areworking on a project for _________
about water, we also have to understandwhat is their view towards water..
so I read. I talk to
them, and I spent about 15,000 on Architecture books
RESEARCHER: Is this a graphic design project?
MR. KRUVANICHKIT:
Yes, for ______ wewill do thewhole identity and graphic design for the
expo
RESEARCHER: would you have done this like 5 years ago? is it the experience that tells you it's
worth it to do extra research? Becuase youwon't just depend on (experts) for advice right?
MR. KRUVANICHKIT:
It’s just my feeling; I hate it when talking to them and cannot continue the
conversation about the subject, so I had to understand, so I canmake them trust me.
RESEARCHER: ah, so it's even before the initial meeting that the research took place
MR. KRUVANICHKIT:
Right after I get a call from them, I startedmy research
RESEARCHER: Thank you verymuch
