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After we get all the informationwe can from the client, we then simplify it and capture the
most important part, something that said a lot about who they are.
After all of that then it’s time towrite a script. After the script is done then I will show the
client some references and then present these references because that will be showing the
same visual style that the client wouldwant. After that then it’s time for storyboarding which
will include how the scene changes from one to another and also theway the story is going to
be told. So after that therewill be animation and it will get animated along with sound. After
it is finished then that is it.
RESEARCHER: Youmentioned the audio. What part of the process does the audio come in? Is it
at the very end, or is it that the beginning?When you edit you have to follow the rhythm of the
song right?
MR. SANGSUWANWAW:
Most of the timewe have to do a stand-inmusic, meaning wewill have
a popular song that we can’t use in the final product, but we use it during the editing to give
our work some rhythm. And then in the endwe put in original music that either provide by the
client or we buy the rights to use them.
RESEARCHER: What is the normal amount of time for an average Infographic/Motion Graphic
project?
MR. SANGSUWANWAW:
It’s very difficult to tell. It depends on the amount of information, the
client, the level of difficulty of the project along with hundreds of other things. But on the
average I would say the length is around 1-2months.
RESEARCHER: What are some of the unexpected problems you facewhen doing
Infographic/Motion Graphic project, and how did you solve the problems?
MR. SANGSUWANWAW:
Most of the problems I facedwas back in the beginning when I did not
have a lot of experienceworking. Themost common problems I facedwas drafting a
storyboard and then in the end I was not able tomakewhat was drawn in it a reality. After a
while the problems is gone because I start to knowmy own strength andwhat I can do. Now
themost problems come from the equipment, especially the computer which is highly
undependable. I’m sure everybody is having this problem.
RESEARCHER: How do you filter out concept and ideas for each project that you do, such as
choosing between a bar graph over a pictogram in an Infographic project, or between stop
motion and live action for aMotion Graphic project?
