ง
Abstract
This study was a research and development in aspect of mixed method
between qualitative and quantitative researches. The objectives of the study were to
1) study the identity initiation and signification of the Thai Song Dum style in Bang Len
and Kamphaeng Saen Districts, Nakhon Pathom Province, 2) study and synthesize the
concept of how to establish added value of Thai Song Dumwoven fabric products, 3)
develop product patterns from Thai Song Dum woven fabrics following the creative
economy concept, and 4) examine the product concepts from Thai Song Dumwoven
fabrics developed by investigating the identity and meaning recognitions of targeted
customers. Population and samples in this study were 1) Thai Song Dum people in
Phai Hu Chang Subdistrict, Bang Len District and Don Khoi Subdistrict, Kamphaeng
Saen District, Nakhon Pathom, 2) 150 customers to investigate the need of Thai Song
Dum product types, 3) 150 customers to study the new product test, and 4) 3 woven-
product design experts. The research tools were structured interview and
questionnaires. An analysis was performed by descriptive statistics, e.g., frequency,
percentage, mean, and standard deviation. As for qualitative investigation, content
analysis was carried out. The results revealed that;
1)
Woven fabrics and apparels of Thai Song Dum people were the uniqueness
of Thai Song Dum ethnic group; black fabrics have been used both in everyday
activities and in rituals. It, eventually, was the identity of Thai Song Dum people.
Garments of Thai Song Dum people were basically woven from black fabrics, together
with few colors and decorations. The decorations found on Thai Song Dum woven
fabrics reflected their lifestyles, thoughts, beliefs, values, and originations of cultures,
along with important historical events affecting their ways of life. These inspired the
weavers to embellish Thai Song Dum fabrics. The study of decorations on Thai Song
Dum woven fabrics disclosed that some were inherited from their ancestors, other
were newly invented and modernized. Decorations on Thai Song Dum woven fabrics
were categorized into 3 groups: plants, animals, and mixed styles. The implication of
Thai Song Dum woven fabrics was performed by the coloration. Different colors
conveyed different meanings; indigo or black signified the repression of migrating to be
theminority in Thailand.
2)
A study and synthesis of establishing added value of Thai Song Dumwoven
fabrics disclosed that the designers were required to consider the principles of design.
First was function, especially psychological function. It had to please and satisfy the
customers, such as outstanding decorative styles and elegant appearances. Besides,
